Michael Bassik

New York, NY CEO, Proof Integrated Communications; U.S. Digital Practice Chair, Managing Director at Burson-Marsteller

Michael A. Bassik is CEO of Proof Integrated Communications, a leading design and digital agency with offices in New York, Chicago and Washington, DC. In addition, Bassik serves as the U.S. Digital Practice Chair and Managing Director at Burson-Marsteller, a leading global public relations and communications firm.Bassik is an accomplished digital strategist with more than 11 years of experience. He has built several successful online public affairs practices and has been honored for his industry-leading work by Yahoo!, Aristotle, the American Association of Political Consultants and POLITICO. Throughout his career, Bassik has been a pioneer in the field of digital communications. He has blended digital strategy, public affairs and political communications to lead effective campaigns. He has worked with several high-profile clients including IBM, Google, the Democratic National Committee, John Kerry for President, Hillary Clinton for President and Obama for America.Most recently, Bassik was Senior Vice President at Global Strategy Group where he established and managed the full-service digital public affairs division. In this role, he developed and oversaw the execution of award-winning online marketing, reputation management and media relations programs for some of the firm’s largest and most highly visible clients, including IBM, Google, Al Jazeera English, Oprah Magazine, Ultimate Fighting Championship (UFC) and Dan Malloy for Governor (CT).Prior to Global Strategy Group, Bassik was Chief Digital Officer for the radio network Air America Media. Earlier in his career, he established America Online’s political advertising division, the first such division among the Internet portals.   A frequent lecturer on emerging political trends, he is the recipient of the first-ever joint award for Excellence in Digital Media from Yahoo! and the American Association of Political Consultants and has won over 100 industry awards on behalf of clients including the Democratic National Committee, Defenders of Wildlife, Media Matters and The United Nations Foundation.  Michael was named a Top 50 Politico to Watch by POLITICO and was nominated to the Top 10 Changing the World of Internet and Politics by PoliticsOnline. He serves on the Board of Advisers to the American Democracy Institute and the eVoter Institute. Bassik has appeared on Bloomberg Radio and NPR’s Morning and Weekend Editions. He was also featured in The New York Times, The Washington Post, The Wall Street Journal, The Los Angeles Times, The International Herald Tribune, BusinessWeek and Advertising Age. Michael graduated cum laude from both The University of Pennsylvania and American University’s Washington College of Law.  He is member of the New York City Bar Association, The New York County Lawyers' Association and the New York Democratic Lawyers Council.

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